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Do you use the default Mail client on your PC, the one that comes with Windows 10, to read your email? How would you feel if Microsoft decided to throw in a few ads right at the top of your inbox?
These aren’t rhetorical questions — as Windows news site Aggiornamenti Lumia noticed today, Microsoft is already testing that exact idea in a number of countries around the world. According to Microsoft’s FAQ, what we’re seeing is a pilot program, an experiment, a test that’ll theoretically help the company decide if it should actually roll out the feature for real.
Update, 11:52 AM PT: Microsoft comms head Frank Shaw tells us the company has decided to turn these ads off. He also says the experiment was never intended to be tested broadly, which doesn’t quite jibe with the existence of a FAQ about a pilot program taking place in several countries around the world, but either way the ads should be gone.
This was an experimental feature that was never intended to be tested broadly and it is being turned off.
Original article continues:
But it’s pretty unusual for a simple A/B test to have such a well thought out plan for getting your dollars: if you want to opt out, Microsoft says it’ll only cost you the typical $7 a month ($70 a year) for an Office 365 Personal subscription.
Bad news: Mail for #Windows10 is getting ads for non-office 365 subscribers! aggiornamentilumia.it/?p=26630
Let’s take Microsoft at its word that this is just a pilot program, though, one that might vanish as quickly as it came, as my colleague Tom Warren does below. If so, now is precisely your chance to give Microsoft some valuable feedback — maybe how you don’t want ads in a program that you (presumably) already bought and paid for?
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